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The Inner Chief

Apr 15, 2024

“Decision friction is when you deliberately interrupt your thoughts before forming a judgement. You adopt a series of prompts or questions that are like a speed bump for your mind if you’re in a hot state.”


This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode.

This Mini Chief episode features Nuala Walsh, Founder & CEO of MindEquity and author of Tune In: How to make smarter decisions in a noisy world.

Her full episode is titled The art of decision-making like a ninja, and learning to control your emotions and recognise your biases.

You can find the full audio and show notes here:

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With over 30 years’ experience in FTSE-50 and Fortune 500 financial services firms, Nuala is Founder & CEO of MindEquity Consulting, as well as a Founding Director of the world’s first Global Association of Applied Behavioural Scientists. Prior to that, she was an award-winning Chief Marketing Officer at Standard Life Aberdeen, and has had previous executive roles with Merrill Lynch, BlackRock, and PA Consulting.

Today, she sits on multiple Advisory Boards including The British & Irish Lions Rugby Union, Basketball Ireland, and The Innocence Project, is President of The Harvard Club of Ireland, is Deputy Chair of The Football Association’s Inclusion Board, and is a Gender Taskforce Advisor at World Athletics.

Listed among the Top 100 Most Influential Women in Finance, she holds degrees in multiple disciplines including a Masters in Behavioural Science from the London School of Economics, a Masters in Business Studies; and a BA in Philosophy.

Nuala is a seasoned lecturer and keynote speaker, with her work on behavioural science research published and aired on the Harvard Business Review, TEDx, the Economist, the Telegraph, Forbes, BBC, and Fox Business.


In this episode we talk about:

✅  How choices shape your decision mindset and outcomes

✅  The 2 Systems of thinking and how to optimise them for decision-making scenarios

✅  What you can do to control your emotions such as regret and rage so as to de-risk bad decisions

✅  Recognising your biases, of which there are over 200, and

✅  Why not making a decision, is still a decision!

Deal hope,



Connecting with Nuala Walsh

You can connect with Nuala via LinkedIn.

Books and resources

Similar Episodes on decision-making

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