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The Inner Chief

Apr 19, 2023

“If a bald-headed British biker can be swanning around with the Pope, Elon Musk and Richard Branson on his speed dial, then you have no excuses.”


In this episode of The Inner Chief podcast, we speak to the Concierge to Billionaires, Steve Sims, on Going for Stupid, how to gamify life and work, and building priceless relationships.


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Steve is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities and professional athletes.

Entrepreneur Magazine labelled Steve as “The Real Life Wizard of Oz” because he has developed a reputation for making the impossible, possible.

His best-selling book, “Bluefishing”, documents how he built a business on social currency, and he has spoken for Harvard, The Pentagon, ​and Fortune 500 Companies.

What is most striking about his achievements is that Steve was a young guy who was only qualified to lay bricks on a construction site, so he really has built an extraordinary life from the ground up.

In this episode we talk about:

✅  Becoming desired and different and building credibility

✅  Giving your clients value by not giving them what they ask for

✅  Gamifying solutions and acting without fear of ridicule, and

✅  What he means by “Go for Stupid”

Connecting with Steve Sims

You can connect with Steve via LinkedIn or his website.

Books and resources


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