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The Inner Chief

Jun 8, 2022

In this episode of The Inner Chief podcast, you’ll hear from Daniel Penny, Co-Founder and MD of Mustard Creative Agency, on going beyond the brief, working with agencies, and understanding your influence.


Daniel co-founded Mustard Creative Agency in 2001 with his business partner.

The agency has worked with well-known brands like Target, Hertz, Hisense, Coles and The Good Guys.

Daniel is also the founder of LearnSpring, an online learning digital platform.

In this episode we talk about:

  • Starting a marketing and creative agency from scratch and how word-of-mouth recommendations have fuelled the business since launching;
  • Why responding to a brief beyond what is requested is the best outcome for a client;
  • Leading an organisation of humans and understanding your influence; and
  • His core principles in driving employee and client engagement.

Connecting with Daniel Penny

You can connect with Daniel via LinkedIn

Books and resources