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The Inner Chief

May 25, 2022

In this episode of The Inner Chief podcast, I chat to Jay Bonaretti, Founder & CEO of Amino Z, on ownership over victimhood, being in competition with yourself, and distributed leadership.


Jay is the Founder and CEO of Amino Z, an Australian manufacturer and retailer of nutritional products and supplements.

He founded the business in 2006 as a one-man organisation and continues to be at the helm of a now large workforce, servicing hundreds of thousands of customers.

Jay is incredibly vulnerable about his childhood battle with chronic fatigue syndrome, a situation that led him to depression and isolation, but ultimately to recovery.

He is also the author of “How to Transform the Average Joe in 12 Weeks”.

In this episode we talk about:

  • Being bed-ridden for 9 months to winning Australia’s BodyBlitz Challenge a few years later;
  • Why your physical capability is based on your mental capability, regardless of age;
  • Surrounding yourself with people who are smarter than you and giving them accountability; and
  • How he has a “stop doing list” and builds that into his quarterly review process.

Connecting with Jay Bonaretti

You can connect with Jay via LinkedIn

Books and resources