Mini Chief: The 5 Ps of a perfect investor pitch, with James Schofield of Insight Investor Relations

Nov 24, 2025

“Start telling your story really early. By the time the actual capital raise comes around, you can create something that’s oversubscribed.”

This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode.

This Mini Chief episode features James Schofield, Founder of Insight Investor Relations.

His full episode is titled Pitching your business, raising capital and winning investor trust.

You can find the full audio and show notes here:

🎧👉  chiefmaker.com/376  👂

 

INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: chiefmaker.com/stakeholders

 

James speaks the language of investors - over a 25-year career in capital markets, he’s advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche Bank, and now as the founder of Insight Investor Relations.

Since launching IIR in 2018, James has worked with NZX-listed CEOs and CFOs across companies valued between $300 million and $3 billion.

His team is trusted to design and execute investor relations strategies at pivotal points in a company’s growth story, with their clients’ aggregate market value more than doubling to $10.8 billion over the past 12 months.

James and his team have also helped founders raise between $2-$15 million in growth capital through leveraging investor-side language and insights.

In the full Masterclass, we talk about:

✅ The right time to pitch and raise capital, and when not to.

✅ How to position your business to attract investors through clarity, credibility and consistent messaging.

✅ Why founders should treat investors like customers by understanding their needs and motivations, and

✅ The five Ps of pitching for investor success: purpose, product, proof, playbook, and promise.

Stay epic,

Greg

Connecting with James Schofield

You can connect with James via LinkedIn.

Books and resources

• Essentialism - by Greg McEwen

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• Ben Lipschitz, Co-Founder and CEO of FoodByUs, on Being data-driven, starting and exiting a business, and successfully securing funding

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• Jack Delosa, Founder and Chairman of The Entourage, on Frameworks for success, building customer connection, and raising capital from an investor’s viewpoint

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