Preview Mode Links will not work in preview mode

The Inner Chief


Feb 14, 2024

β€œPeople just want to hear the truth and just want to be talked to as humans by brands.”

 

In this episode of The Inner Chief podcast, I speak to the CEO of Havas Red Australia, Shane Russell, on how to avoid PR disasters through campaigns that build your company brand and customer engagement, and the ever-changing media landscape.

πŸŽ§πŸ‘‰  chiefmaker.com/317  πŸ‘‚

 

DOWNLOAD THE CHIEF MAKER OPERATING RHYTHM HOW TO GUIDE AND PUT YOUR VISION AND MISSION INTO ACTION FAST: chiefmaker.com/operatingrhythm

 

Shane is Chief Executive Officer of Havas Red Australia, which merges best-in-class PR, social media, influencer and experiential storytelling, with content at the heart.

In a 20+ year PR career that has spanned both Australia and the United States, Shane has a track record for leading high-growth teams and brands that aren’t afraid of taking creative risks.

Through specialised practice areas, Havas Red represents world-class brands across health and wellness, corporate, technology, automotive, travel, and more.

For a decade prior to joining Havas Red, Shane served as Executive Vice President at New York-based 5W Public Relations, helping it become one of the largest independent firms in America.

 

In this episode we talk about:

βœ…  His early years in the PR world and how he strived to be a person of value with some incredibly famous individuals

βœ…  Taking the plunge by selling everything and moving to New York

βœ…  How not to stuff up a PR campaign while still standing for causes that are important to you, and

βœ…  The rapid pace of change in the media world and how to keep adapting.

Deal hope,

Greg

 

Connecting with Shane Russell

You can connect with Shane via LinkedIn.

Books and resources

Follow Chief Maker

πŸ“ Subscribe to the Finish Strong monthly newsletter and podcast drops

πŸ‘ Follow Chief Maker on LinkedIn

🍏 Give The Inner Chief podcast a 5-star rating on Apple Podcasts

🎡 Give The Inner Chief podcast a 5-star rating on Spotify

🎬 Subscribe to the Chief Maker YouTube channel

🀝 Connect with the Chief Maker