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The Inner Chief


Feb 15, 2023

“Often, CEOs get fixated on their competition. I think it's a really big mistake because you just end up impersonating them. Just look after your customers and give them a great product and service, such that you don't even have to be concerned about your competition.”

In this Best of Series episode, we hear from Accidental CEO of AV1, Keith Wootton, on finding inspiration, daily disruption, and crafting a magnetic culture.

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I interviewed Keith for this podcast back in June 2018.

Keith is the Founder and Managing Director of AV1, a multi-award-winning business that produces over 1,000 events per year for some of the most important conferences, events and exhibitions around Australia and the world.

He is a self-labelled ‘accidental CEO’ but make no mistake, Keith is a true leader of a significant business.

Keith was born in Ireland and moved to Australia with his family when he was 11. After a brief stint back in Ireland working in the music industry, including working with U2, he has spent the last 3 decades in the events industry.

In this episode, you’re going to hear Keith talk about:

✅  Using inspiration from different fields to lead your industry;

✅  Not getting fixated on your competition, or becoming a replica of them

✅  Making your intention to be better than you were yesterday through disruption, and

✅  Giving latitude to your people so that they thrive.

Connecting with Keith Wootton

You can connect with Keith via LinkedIn.