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The Inner Chief

May 5, 2022

In this episode of The Inner Chief podcast, you’ll hear from Dean Salakas, CEO of The Party People, on seeing change as an opportunity, coping with growth, and evolving as a leader.


Dean is the Chief Party Dude of The Party People, a business he and his brother bought from their mother in 2007.

Before taking on the ownership, Dean and his brother worked in the business in various positions, from driver to retail assistant to website manager.

Dean is now an accomplished speaker, a Board member of both eTail Australia and Online Retail Summit. He has also pitched The Party People to the investment TV show, Shark Tank.

In this episode we talk about:

  • The full background to him and his brother buying The Party People from his mother;
  • Being the first Google and Bing customers, and leading the business to triple digit growth, and all the challenges that brought;
  • How he developed a culture that change is an opportunity; and
  • How the business survived the COVID-19 pandemic through innovation, communication and engagement with customers.

Connecting with Dean Salakas

You can connect with Dean via LinkedIn

Books and resources