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The Inner Chief

May 27, 2020

In this episode we meet Michael Fox, CEO Shoes of Prey and Fable Food on lessons from research, creating a memorable stories and food with a purpose

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We talk about: 

  • The Rise and Fall of Shoes of Prey 
  • The harsh lessons in consumer research and behaviour that we all must know
  • Lessons from pivoting in hard times
  • How he restarted his career after a purposeful break
  • Combining passion into your work 
  • How Fable Food is carving a high quality presence in the meat replacement market